Economics+Air+Water

1. Flower auction:

-Describe this company.

FloraHolland:
As a cooperative sales organisation, FloraHolland is positioned at the heart of the market. Feedback from the market is fundamental in establishing the commercial proces. FloraHolland has export-oriented auctions in Naaldwijk and Rijnsburg, and regional auctions in Bleiswijk, Venlo and Eelde. Every one of these locations has its own coverage area, sales market and character. This organisational set-up gives every grower and buyer a market place that suits his particular needs. FloraHolland's Intermediary Office concerns itself with the futures and day trade and is active at all auction locations as well as the Boskoop tree nursery centre.

-The role of water:

The water is used for cooling the flowers and to keep them “alive”.

Ruslan,Bjoern,Michel